About Katie

Hi, I’m Katie! I was born and raised in Los Angeles (with brief stints in NYC & Paris) and currently live with my husband and rottie-mix back home in Sunny California.

If you like trying new recipes (that you probably found on TikTok), sipping on a single cup of coffee for 4-5 hrs, or spending your free time making mood boards on Figma – we will definitely get along!

My knack for storytelling and type-A obsession with organization has led to a decade-long career in Brand Marketing and allowed me to work with some incredible brands across the lifestyle, wellness, F&B, and tech categories!

  • ■ Integrated marketing campaigns across all customer touchpoints – owned, earned, and paid

    ■ Brand positioning and messaging + ensuring consistency across all channels and stakeholders

    ■ Partnerships with brands and influencers that maximize brand reach and build loyalty

  • ■ Customer and competitor research + key persona development

    ■ Insights-driven product positioning and messaging strategies

    ■ Channel-optimized GTM plans

    ★ 25+ product launches across skincare, nutrition, hormone health, gut health, energy, hangover, and intimate health.

  • ■ Channel growth across email, SMS, and social

    ■ Creation of high-quality, relevant, and brand-aligned content across all channels

    ■ KPI monitoring, reporting & optimizing

  • ■ Strategy direction across Meta, Pinterest, and Google Ads + management of external agency partners to hit ROAS goals

    ■ Influencer and affiliate program management + growth

  • ■ Strategic product partnerships–including co-branded product launches and limited-edition releases

    ■ Partnerships with brands and organizations on cause-related marketing campaigns

    ■ Co-branded product bundles, digital cross-promotion campaigns, and events with aligned brands that increase brand visibility and grow audiences

    ■ Partnerships with influencers and industry thought leaders on content series’, panel discussions, and virtual events

    ★ End-to-end execution of co-branded product launch that became the brand’s 2nd best-selling SKU within 90 days of launch.

  • ■ Internal team management across marketing and creative

    ■ External agency partner management across performance and PR

    ■ Cross-functional collaboration with Operations, Tech, Creative, and Product to ensure alignment and bring campaigns to life

EXPERTISE
REFERENCES

“I had the pleasure of working with Katie for two years and collaborating with her was an invaluable experience. Katie is an astute marketer possessing a rare blend of creative talent and analytical abilities. She has a keen understanding of brand strategy and creative, while also excelling at numbers to inform data-driven marketing decisions.

Katie's dedication to delivering excellent work is unmatched. She consistently goes above and beyond, drilling down on details to bring ambitious visions to fruition flawlessly. Having worked in startups, Katie has developed the adaptability to pivot strategies smoothly when needed, always handling the changes with positivity and optimism.

Quite simply, Katie is a joy to work with and be around! Her fellow co-workers respect and admire her, and love having her as a part of the team. I would jump at the opportunity to hire Katie again, and anyone that is considering shouldn't wait, as gems like Katie are unbelievably hard to find”.

-Sheeva Sairafi

President | Strategy, Marketing & Growth

Please request additional references here.