■ Integrated marketing campaigns across all customer touchpoints – owned, earned, and paid

■ Brand positioning and messaging + ensuring consistency across all channels and stakeholders

■ Partnerships with brands and influencers that maximize brand reach and build loyalty

■ Customer and competitor research + key persona development

■ Insights-driven product positioning and messaging strategies

■ Channel-optimized GTM plans

★ 25+ product launches across skincare, nutrition, hormone health, gut health, energy, hangover, and intimate health.

■ Channel growth across email, SMS, and social

■ Creation of high-quality, relevant, and brand-aligned content across all channels

■ KPI monitoring, reporting & optimizing

■ Strategy direction across Meta, Pinterest, and Google Ads + management of external agency partners to hit ROAS goals

■ Influencer and affiliate program management + growth

■ Strategic product partnerships–including co-branded product launches and limited-edition releases

■ Partnerships with brands and organizations on cause-related marketing campaigns

■ Co-branded product bundles, digital cross-promotion campaigns, and events with aligned brands that increase brand visibility and grow audiences

■ Partnerships with influencers and industry thought leaders on content series’, panel discussions, and virtual events

★ End-to-end execution of co-branded product launch that became the brand’s 2nd best-selling SKU within 90 days of launch.

■ Internal team management across marketing and creative

■ External agency partner management across performance and PR

■ Cross-functional collaboration with Operations, Tech, Creative, and Product to ensure alignment and bring campaigns to life